Our aim, purpose and values have not changed for years: we are guided by the values and assumptions we share and foster from the very beginning. The current Strategy of Santander Bank Polska Group is a continuation of the previous lines of development.
Purpose
To help people and businesses prosper
Aim
To be the best open financial services platform by acting responsibly and earning the lasting loyalty of employees, customers, shareholders and communities.
Values
Simple| Personal | Fair
Key strategic dimensions
The strategy of the Santander Bank Polska Group promotes a customer-centric approach to business management through continuous improvement of service quality and product range. A special focus is placed on digitalisation and simplification of processes from the customer’s perspective, which results in increased operational efficiency, simple solutions, and transparency of the offer. The strategy is also based on innovations, corporate culture that increases employee engagement and motivation, and social responsibility of the organisation. The pandemic, which started in 2020, confirmed that the bank had taken the right development directions.
Six strategic directions
As part of the strategy for 2021–2023, the following six strategic directions have been defined:
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Two of them, i.e. simplification and smart omnichannel, are key to the transformation process. The above directions include specific objectives related to the key stakeholder groups: employees, customers, communities and shareholders.
Strategic objectives
The activities undertaken as part of six strategic directions are based on strategic initiatives, such as strategic programmes, hot spots (initiatives focused on customers and employees), bets (initiatives in the Agile model) and group programmes. They are regularly monitored on the basis of qualitative and quantitative measures. Below are the quantitative measures of the Group’s objectives.
| Our ambition | |
| Cost/Income (C/I) | <40 % |
| Dividend pay-out ratio | 50 % of PAT |
| Total capital ratio (TCR) | at the level allowing dividend pay-out |
| Credit risk ratio (CoR) | at the average pre-pandemic (COVID-19) and through the-cicle-level |
In view of dynamic and complex changes in the macroeconomic environment, the strategy of the Santander Bank Polska Group is regularly verified, which helps take prompt action in response to market trends and other significant changes in the environment (e.g. pandemic situation). The new normal created by the Covid-19 pandemic has a strong impact on the Group’s strategy and priorities. It also affects the bank’s operating model, which is regularly adapted to the new circumstances in order to maximise the emerging opportunities (such as acceleration of digitalisation) and effectively mitigate risk.
The Management Board of Santander Bank Polska S.A. is collectively responsible for the implementation of strategic objectives, which is reflected in the annual objectives of the Management Board’s members. The Management Board monitors the degree of strategy implementation on a quarterly basis in the form of standardized reports. As part of quarterly business planning cycles, held with the participation of members of the Management Board, newly established initiatives are verified in terms of compliance with the adopted strategic directions.
Results of strategic initiatives undertaken by SBP Group
in 2020 and objectives for 2021–2023
When setting our strategic directions, we also define strategic goals and key success measures that let us track the progress.
Employee focus
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Our achievements |
Key success measure |
Our ambition |
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Simplification
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Our achievements |
Key success measure |
Our ambition |
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Customer obsession
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Our achievements |
Key success measure |
Our ambition |
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Smart omnichannel
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Our achievements |
Key success measure |
Our ambition |
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Innovate to open platform
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Our achievements |
Key success measure |
Our ambition |
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Safety and trust
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Our achievements |
Key success measure |
Our ambition |
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Financial and non-financial measures in the process
of implementing the strategy
figures as of 1H2021
1) Concerns Santander Bank Polska S.A.
2) In compliance with the guidance by the supervisory authority in 1H2021.